As we mentioned in this post, our publisher wanted us to think of a new name for our book, which was previously titled the Green Baby Guide: Down-to-Earth Ways to Save Money and the Planet. The reason? Green fatigue. In just a few years, “green” got played out. What does this mean for the “green movement” in general? Are people sick of the entire concept–not just the word? Will we stop recycling and start driving our Hummers again? Will we run around flipping ON the light switches?
I don’t think so. Sure, there are always going to be people who won’t care about the planet. And then there will be those who jumped on the green bandwagon a little too enthusiastically and got burnt out. But global warming isn’t a trend–it’s here to stay, and it’s getting worse. So we might as well do something about it, whether we call it “green” or just “common sense.”
Are you suffering from green fatigue–or do you have any words of wisdom for those with severe cases of eco-burnout?