Make Shopping Easier With The Good Guide’s Transparency Toolbar

Have you ever longed for a personalized shopping assistant? Someone who can brief you on which products are best so that you can make quick decisions before the baby wakes up/your children start flinging legos at each other/the casserole burns in the oven? What if that assistant (let’s call her Betty) could also help you select goods that dovetail with your values, leaving you with a green afterglow following 15 minutes of online shopping?

She’s here! She’s free! She’s not actually human, but she’s more thorough than any person could ever be.


The Good Guide’s Transparency Toolbar
(you may still call it Betty if you like) provides you with detailed product information for online shopping. You’ll be able to quickly bypass green claims, using the Transparency Toolbar’s data to choose items that are non-toxic, eco-friendly, and socially responsible.

So how do you use the Transparency Toolbar anyway? Simply install it as a web browser extension and it will pop up only while you are shopping online. You customize what date is important to you out of fourteen different categories including climate change, controversial ingredients, energy efficiency, organic, and nutritious. The Transparency Toolbar will then rate the product you’re viewing according to the criteria you’ve selected, as well as listing similar products that might meet your needs more completely. Isn’t Betty incredibly resourceful for being free?

To quickly get a sense of how the Transparency Toolbar works, simply invest four minutes of your life viewing Good Guide’s Transparency Toolbar Video . It walks you through how to download the application and use it while shopping—showing you just how empowering it is for consumers.

For those of you who are currently gearing up for a new baby, the Transparency Toolbar can help you quickly decide which baby products you’d like to purchase or register for without having to spend hours researching companies or possible toxins.

Now honestly, I don’t do a lot of shopping online, but I’m thrilled to know that Good Guide’s Transparency Toolbar will soon be available as a mobile app! Imagine rolling through the grocery store and being able to challenge a label’s green claims on the spot with Betty’s capable assistance!

We love The Good Guide, not just because it’s so consumer-friendly, but because one of its authors, Josh Dorfman, is a green hero of ours. He wrote The Lazy Environmentalist and also penned the forward to our book, The Eco-nomical Baby Guide. In his television series on the Sundance Channel and his SiriusXM Radio show, he embraces the “progress not perfection” spirit that we promote in all our green endeavors. In addition to all those accolades, he’s currently in the trenches of early green parenthood.

So thanks to Josh Dorfman and his colleagues for The Good Guide’s Transparency Toolbar! It isn’t just about keeping our families safe and helping the environment. It’s about holding companies to a higher standard. Because The Good Guide makes information so easily accessible, companies are bound to start watching their ratings and realize that consumers are choosing products with superior records. If each of our dollars is a vote, then the Transparency Toolbar is the key to electing better businesses!

Comments

  1. Thanks for this info. I just downloaded it. What a great idea!

  2. Wow – so useful. And interesting to see which how companies and products rate. Thank you so much. I shared it with my Mommy Group!

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