Make Shopping Easier With The Good Guide’s Transparency Toolbar

Have you ever longed for a personalized shopping assistant? Someone who can brief you on which products are best so that you can make quick decisions before the baby wakes up/your children start flinging legos at each other/the casserole burns in the oven? What if that assistant (let’s call her Betty) could also help you select goods that dovetail with your values, leaving you with a green afterglow following 15 minutes of online shopping?

She’s here! She’s free! She’s not actually human, but she’s more thorough than any person could ever be.


The Good Guide’s Transparency Toolbar
(you may still call it Betty if you like) provides you with detailed product information for online shopping. You’ll be able to quickly bypass green claims, using the Transparency Toolbar’s data to choose items that are non-toxic, eco-friendly, and socially responsible.
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